Marketing people love to talk about brands. It’s easy to see that branding is important to large corporations, but did you know that you can implement branding principles that will help you sell more of your art? So what is branding? Entrepeneur.com defines branding as: Simply put, your brand is your promise to your customer. […]

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Sometimes as an artist, it is easy to focus on your frustration when you compare where you currently are to where you would like to be regarding your art career goals. If you are like my husband, professional artist John Horejs, you are hard on yourself when you fall short of your production goals, or […]

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Over the last several months, I have run into several threads online or in social media arguing that the age of the art gallery is over and that artists no longer need to work through galleries in order to make sales. The participants in these threads make excellent points, and I actually agree with much […]

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Take a Break! Inspiration for the Creative Mind

June 13, 2014
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Photo: Origami Artist Bernie Peyton – Courtesy of CNN.com Quite often it’s easy to get caught up in the excitement and stress behind the sale of an art piece.  Maybe until recently, your main concern as an artist has been to create and inspire but you’ve become ensnared with the business of becoming a full time, […]

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Free Broadcast from Xanadu Gallery | Ask us Anything

June 6, 2014
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Join us for a free broadcast, Tuesday, June 10th, 2014 – See start time for your area below In this month’s broadcast, you get to control the topics. Ask us anything art business, or art marketing related and we’ll explore your topic. This will be a great opportunity to ask for feedback specific to your […]

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Money Management for Artists

June 3, 2014
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As you move forward on your path as an artist, it is sometimes a challenge to manage the money that comes from the sales of your artwork. If your goal is to make your living from your art, it is crucial to get a handle on the wise allocation of that cash flow. Since 1986, […]

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How to Overcome Rejection as You Seek Gallery Representation

May 9, 2014
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Let’s just be frank – as an artist trying to get your art out to the world and into galleries, you are going to run into some rejection. Few artists have found success in the art world without first enduring failure. Not every gallery is going to see the merit of your work, and some […]

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Artists’ Commandments: Know Thy Customer

April 22, 2014
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Having spent twenty years in the gallery business, I’ve seen every type of buyer. I’ve worked with celebrities, business people, the retired, the young, the old and everything between. In past posts, I’ve encouraged you to treat every contact as a potential collector – you never know when someone you least expect will turn into […]

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Watch This: Funding a Monumental Sculpture on KickStarter – an Interview with Terry Guyer

April 18, 2014
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Watch our video with Menlo Park, CA artist Terry Guyer. Last December, Guyer’s 7 foot statue of Nikola Tesla was unveiled to the public. The project is interesting in several different ways. Funding for the project came through a Kickstarter campaign made successful by silicon valley venture capitalists and the public. The sculpture includes a […]

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