RedDotBlog

It’s a frustrating scenario for any artist. You’ve done your market research, established a consistent pricing formula, and successfully secured representation. Then, the gallery reaches out with some disheartening news:…

You know the scenario. A collector discovers your work and falls in love with a specific painting. You might even go the extra mile, using an app to simulate exactly…

Learn how focusing on lighting, mood, and atmosphere can make traditional landscapes more compelling and commercially viable for modern collectors.

Learn why scaling up your artwork is a smart business move. Jason Horejs shares tips on overcoming the fear of large formats and how to price statement pieces.

Learn how to maintain consistent retail pricing and protect your art brand when working with galleries that have different commission structures.

Learn how to use the square inch pricing method to create consistency, manage gallery commissions, and scale your art business with confidence.

One of the most common anxieties I see artists face when building their website is the question of volume. You sit there with your folder of high-resolution images, hovering over…

We have all felt the itch. You look at your website, and you see the same paintings or sculptures that have been there for six months. You start to worry….

There comes a moment in every serious artist’s career where the local market simply isn’t enough. You have scoured the galleries within driving distance, and while some might be good…

If you have been reading my advice for any length of time, you know that I have long argued that price consistency is critical to your success. I have written…