The Novelty vs. Mastery Dilemma: How to Position Your Art in a Crowded Market
A topic that inevitably comes up in my conversations with artists—whether they are brand new to the industry or veterans with five decades of experience—is the question of “standing out.”…
The Artist-Gallery Partnership: How Feedback Drives a Successful Season
In the traditional view of the art world, the artist creates in isolation and the gallery sells what is delivered. But in a healthy, long-term professional relationship, the dynamic is…
Beyond the Gallery: Is Staging Your Art in Alternative Venues Worth the Effort?
As an artist, your studio can sometimes feel like a crowded waiting room. Canvases lean against the walls, finished and ready for the world, yet they remain unseen. It’s only…
The Trend Trap: Why Broad Market Data Shouldn’t Dictate Your Art
Every few months, a new industry report ripples through the art world. You’ve likely seen the headlines: “Abstract Paintings Top Gallery Sales” or “Minimalism Is Out, Figurative Is In.” (see…
You Are Not a Petitioner: Reframing the Gallery Power Dynamic
I know the feeling. You have spent months, maybe years, creating a body of work that feels deeply personal. You have researched a gallery that seems like a perfect fit….
The Psychology of “Yes”: Reducing Cognitive Friction in Your Gallery Submissions
The Psychology of “Yes”: Reducing Cognitive Friction in Your Gallery Submissions Imagine a gallery owner sitting at their desk on a Tuesday morning. The coffee is fresh, the gallery is…
Stop Playing Hide-and-Seek: Why Your Website Must Show Prices
There is a common practice among artists online to obscure their pricing. You see it all the time: an artist shares a stunning new painting, a follower comments asking for…
The Art of Resilience: How to Handle Harsh Critiques Without Losing Your Way
We have been discussing the topic of feedback quite a bit recently. In fact, I recently posted an article titled “The Sample Size of One Trap: Navigating Critical Feedback”, where…
Bridging the Gap: Why You Should Say “Yes” to Layaway
It is a scenario every artist faces eventually: A potential buyer stands in front of your work. You can see the connection happening; they are emotionally invested, they are asking…
The Psychology of the Collector: Decoding Why People Buy Art
As artists and art professionals, it is in our best interest to develop deep empathy for our clients. We need to be able to put ourselves in their shoes to…